Frequency — Back to Skool Campaign

Some campaigns need a single shoot. Others need a complete visual package. This one was definitely the latter.

For Frequency’s Back to Skool campaign, I handled the full visual delivery — shooting both the clean, product-focused studio e-commerce images and the outdoor editorial campaign for a more styled, lifestyle vibe.

On top of that, I designed all of the campaign graphics and created the final visual look — from typography and colours to layouts ready for web, social, and print.

Highlight moments of the project:
📸 Studio e-commerce photography — crisp, consistent product shots for the online store.
🌆 Outdoor editorial campaign — styled, lifestyle-led imagery to give the collection personality and context.
🎨 Graphic design & creative direction — typography, colour palette, and overall campaign identity.
📦 Full asset delivery — social posts, website banners, and in-store graphics, all in a unified style.

By managing both the photography and design, the campaign was visually consistent across every touchpoint — no disjointed hand-offs, no mismatched visuals. Just one strong, cohesive identity.

If you’ve got a launch or seasonal campaign coming up, I can deliver the photography and design to make sure your brand shows up exactly how it should.

📩 Let’s create a campaign that’s bold, consistent, and impossible to miss.